At the seminar, we discussed the potential of digital marketing in beef sales

On August 24, a seminar-discussion on the potential of digital marketing in beef trade took place at the Mazzalve parish administration.

During the event, the Baltic Studies Centre presented current trends in the food sector and consumer behavior, and we discussed the opportunities that digital marketing opens up for the beef sector, and its potential to support the growth and sustainability of the sector in the future. At the end of the event, we visited the farm SIA “Adams Farm”, which is engaged in beef cattle breeding.

The event was organised as part of the Horizon 2020 project DESIRA (Digitisation: Economic and Social Impact on Rural Environment). To learn more about the DESIRA project, visit the DESIRA website here: https://desira2020.eu/