ZSA lecture/discussion “Online tools and direct sales” took place

On November 5, we invited interested parties to an interactive lecture/discussion in Sabile, where researchers from the scientific institute “Baltic Studies Centre” shared their findings and research results on the use of digital tools in direct sales of beef and in promoting the brand recognition of the Pļava product. We discussed the most common challenges in this area, based on observations from the CODECS and DESIRA projects. During the event, the current practices of farmers were reviewed and the main obstacles to the successful implementation of digital sales were identified, as well as the benefits, costs and typical ways of acquiring knowledge from the use of digital tools were discussed. After the seminar, we visited the farm “Drubazas”, where we viewed the Galloway cattle grazing in the Natura 2000 territory of the Abavas senleja nature park, and the owner Ģirts Dzērve talked about his experience in grassland management.