ELMA-TP
MANUFACTURER LEARNING PLATFORM (ELMA)
Project No. 2013 – 1 – TR1 – LEO05 – 47598
Overall goals of the Elma project:
– Promote understanding of the most essential marketing elements for practicing businesses, promoting the production of quality products;
– Ensure continuous education by updating information on legislative norms (e.g. national and international geographical indications, EU harmonization codes, quality standards for export development;
– To inform about the availability of grants for SMEs that promote the development of new markets, creating awareness and opportunities for participation in national and international exhibitions and seminars to ensure the transfer of good practices and ensure the export of local products.
Project Elma tasks:
- Development of training modules (supplementation of MTTM)
1. Protection and audit
Geographical indications, registration, patenting
2. Competitiveness and innovation
Creativity, innovation culture, innovation, collaboration
3. Promotion and market development
Brand, marketing strategy, exhibition participation
4. System management
Team, project development, support programs
- Web portal for the project - Social Learning Platform (blogs, e-learning, virtual library, etc.)
ZSA responsible for the selection of regional products, situation and target audience analysis (WP3):
1. Current status (awareness, employment opportunities in the region, income, tourism, etc.)
2. Potential opportunities
ELMA – 12 partners from Turkey, Latvia, Italy, Greece, Slovenia
Coordinator: Governorship of Bursa (Turkey); Partners: Agire Scarl (Tukey); Agriculture and Rural Development Support Institution (Turkey), Provincial Coordination Unit for Bursa (Turkey); Bursa Tradesman and Craftsman Chambers (Turkey); Union; Farmers Parliament Union (Latvia); Hellenic Regional Development Center (Greece); K-Shift srl; Pixel Association (Italy); Directorate of Science, Industry and Technology (Italy) ; Skupina Primera (Slovenia); Türk Ticaret.net Yazılım Hizmetleri A.Ş (Turkey); Uludağ Fresh Fruit and Vegetables Exporters' Association (Italy)
Project duration 2 years
Budget: 29,248 EUR, Leonardo funding (75%) 21,936 EUR, co-financing (25%) 7,312 EUR