Farm Inc.

Implementing marketing principles in the agricultural sector (Farm Inc)

Project no. 2013-1-IT-LEO05-03986

Contract No. CUP G83D13000540006

Farm Inc.'s overall project goal is to improve vocational training and skills acquisition in the agricultural sector by developing marketing training tools on rural territory and product brands, market exploitation for international business in the EU single market.
Farm Inc specific goals:
– Improve the Methodological Teaching Tool in Marketing MTTM (Proud Farmer project);
– Develop effective teaching methods for visualizing material (e.g. videos, animations, interactive scenarios)
– Provide instructors and users with a friendly learning tool;
– Include MTTM in the vocational education system.

Farm Inc tasks:
1) Expand the target audience, including secondary target groups - teachers and policy makers;
2) Make the necessary updates, corrections and clarifications to the original training material, as well as include useful information in the training material for other participants in the food chain (e.g. intermediaries, consumers);
3) Introduce new marketing principles into the curriculum by developing two new learning modules, “Rural Branding” and “Exports (Internationalization)”;
4) Develop interactive teaching methods, teaching materials, e.g. videos, animations and interactive scenarios;
5) Develop a comprehensive Guide for the use of the material;
6) Dissemination of project results to a wider audience.

The Farm Inc consortium consists of 8 partner institutions from 5 countries (BE, CY, EL, IT, LV).
 
Managing Partner:
University of Macerata (Italy)

Partners:
Militos New Technologies and Services (Filippos Karamanlis and EE Ltd.) (Greece)
INIPA (Italy)
Professional Agricultural Organization (Copa) in Belgium
HELLENIC AMERICAN UNION (Greece)
Panhellenic Union of Young Farmers (Penna) (Greece)
Association "Farmers' Council" (Latvia)
RNDO Limited (Cyprus)

 Results:
Adapted, enriched and revised learning material with developed and improved modules on rural area branding and internationalization, interactive learning tool.

Project duration 2 years
Budget: 30,740 EUR, Leonardo funding (75%) 23,055 EUR, co-financing (25%) 7,685 EUR,
Project_information
“Farm Inc” entrepreneurship seminar for young people