Monthly Aizkraukle County Business Meeting

Meeting of entrepreneurs on the importance and use of social networks to promote entrepreneurship
On February 3 at 10:00, a meeting of entrepreneurs is scheduled in the conference hall of A/S Swedbank Aizkraukles branch, where an interactive discussion is planned with Eduards Dubovickis, a member of the board of SIA “Basebook” – Jēkabpils business incubator company.
Main issues to be discussed during the meeting:
· Why should I use social media?
· Am I using social media correctly?
· What is the role of social media in brand promotion?
· How to effectively use social media tools to communicate with your audience?
· In-depth overview and technical explanation of social media tools:
o Service overview
o Pros / Cons
In just a few years, social networks have transformed from a means of communication and entertainment between friends into an important, multifunctional medium. They have a place for current news, discussions, civic actions and creative expressions of individuals. For many users, they have become the No. 1 medium, surpassing news portals and specialized forums. Consequently, social networks are also the most favorable environment for the business world and public organizations to communicate with their existing and potential audience. Properly designed communication on social networks is much more effective and requires less investment, as it largely maintains itself by engaging with social network users, transmitting and commenting on information, and creating feedback. The basic elements of such communication are informative and entertaining content that is attractive to the consumer and encourages sharing with others.
Additional information and registration for the event:
Ilona Kagan
Aizkraukle Municipality Development Planner
iona.kagane@aizkraukle.lv

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